BRITISH AIRWAYS RESPONDS TO “PAY LEAST, BOARD LAST” ATTACKS

British Airways planes are parked at Heathrow Terminal 5 in London, Britain May 27, 2017. REUTERS/Neil Hall

Story by Baaba Tandoh

British Airways has responded to unhappy passengers who have attacked the airline for their soon to be introduced policy to have least fare paying passengers board their aircrafts last.
According to the airline, effective December 12th this year, passengers who pay the least to travel on board their British airways will have to wait till everyone is on board.
Many passengers have taken to social media to express their utmost displeasure with majority calling it disrespectful on the part of the airline operators.
But in a swift response to their defence, British Airways say they are simply introducing a much simpler system used by number of airlines already, which brings them in line with a number of their partners. According to the airline, the idea is to simplify the system of who is called forward first as it is much clearer when you are listening out to a number on your boarding pass.
A statement from their press office to ABN Radio said they “already prioritise premium customers (or those who have Exec Club cards) as a loyalty perk – so there is no real change to the ordering of how people board already.” “We are always looking at ways to improve and simplify the airport experience for our customers.” Earlier this year, British Airways “were the first UK airline to introduce automated biometric technology, with the launch of self-service boarding gates, and we also installed self-service bag drop points at Heathrow and Gatwick giving our customers an even quicker check-in experience.” According to the airline, “next month we are introducing new boarding procedures to speed up the process and make it simpler for customers to understand. This method is an evolution of our long-established boarding process and has been used by airlines around the world for a number of years, including by our partners American Airlines, Iberia and Qatar.​”
British Airways is the largest airline in the United Kingdom based on fleet size, or the second largest, behind easyJet, when measured by passengers carried.

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